Discussion about this post

User's avatar
Ombre's avatar

Hi, just wanted to say I find your writing very prescient and pleasant! You seem to see the world with a great amount of wisdom and humility. Reading your work often feels like little lightbulbs lighting up in my head, making clear things I might’ve noticed but never annealed. It’s all the nicer to get a view into that from your enjoyable writing style. Best wishes and keep posting!

Expand full comment
eververdant's avatar

Thinking about why this is so effective as a marketing technique -- they kind of capitalize on the feeling of hope.

If someone has low motivation, then it's hard to be encouraged by messaging like "yeah improving is a long slog, but if you keep doing this class for another year, you'll maybe be 30% better at doing splits." One appeal of snake oil-y claims, as long as they're not too extreme to be unbelievable, is they give enough of a spike in hope to hold motivation in the short term. And even if they don't end up being true in the long term, they helped you stick to the program long enough so that after a while, you're already bought into the long slog.

Expand full comment
4 more comments...

No posts