Writing Paywalled Posts is Sooooo Much Easier Actually

It only seems harder sometimes because it's hard to believe how easy it is

I’ve written eleven paywalled posts now (this is the twelfth) of various structures, on various topics, receiving various levels of interest, etc etc etc, which makes me a paywalled posts expert. And I have learned that writing a successful paywalled post is much easier than writing a successful public post. This is counterintuitive to me. Sometimes I make writing paywalled posts harder than it has to be, because I either forget or just can’t believe that it’s inherently structurally easier. Do you know why?